reactions (0)
10.03.10
Butterflies

Something good looking from Microsoft! For the renewed MSN Canada platform Australian 3D animation heroes Umeric made these lovely ads. The MSN butterfly smoothy shifts shapes, illustrating the topics at hand. Watch versions one

reactions (5)
09.03.10
Live Sports

Some of you know this for some time already. Some of you don’t. This post is for the latter. In most countries around Europe you can’t see all the Champions League games live on tv. In Holland you can’t see any of the CL games tonight. Thanks to good old internet you can see them easily at ATDHE.net for niks (warning: no HD).

posted by: Harald
reactions (0)
28.02.10
Vimeo vertising

Great use of video and background in this Vimeo ad for Frito Lay Dips. Similar to Honda Shine, but entertaining in it’s own way. One of the few online display formats I actually believe in.

posted by: rocco
reactions (4)
25.02.10
Givolution

To celebrate it’s soon to be Fair Trade status, Ben&Jerry’s is trying to start a Givolution. They give a free icecream for anything you wish to share. Others will bid for your item, give you something in return, and so it starts. NewWork like’s to give, and offers a free NW shirt. What do you give in return?

posted by: rocco
reactions (0)
20.02.10
Asics Running

Post Panic, one of Holland’s best motion studios, and Amsterdam Worldwide created this little gem for Asics. ‘Set in that magic hour, just before sunrise, the film captures an unexpected moment in the shoe’s existence’. Filmed at the Amsterdam Wood.

reactions (1)
07.02.10
You control youtube

Nice campaign from Adidas on Youtube in which you can interact in different ways with the video’s.

posted by: nyls
reactions (3)
23.01.10
Pizza turnaround

Great campaign for Domino’s Pizza. Faced with harsh criticism about their pizza they chose to face the facts and reinvent the Domino’s pizza from the ground up. Real problem, real people, real pizza.

posted by: Thijs
reactions (2)
21.01.10
Transip

For TransIP, a company that registers domains, Pool created the campaign: Eigen Domein Eerst (Own Domain First.) It’s a parody of Geert Wilders. The movie is in Dutch btw.

posted by: arjan
reactions (1)
16.01.10
Originals

Adidas Originals‘ 2010 collection contains Star Wars inspired gear. Besides an Imperial March‘ remix the commercial features Snoop Dogg, David Beckham, Calle 13, DJ Neil Armstrong, Daft Punk, Darth Vader and some b-boys, all ‘representing their originality‘. Campaign by Sid Lee, Montreal, directed by Nima Nourizadeh and effects by The Mill.

reactions (1)
07.01.10
Audi Suicide

Remember the controversial VW Polo suicide commercial? Audi now got one too.

posted by: rocco
reactions (0)
06.01.10
Vintage Ads

Via ShawnElliott comes this site where you can browse through a vast amount of vintage ads. Inspiring ones like this Hunter ad from 1951 or really disturbing ones like these ads from the States from the 1850s at which posters show headers like ‘24 rice field negroes for sale’. Or what about an ad for a doll called Gay Bob.

posted by: Harald
reactions (6)
17.12.09
Calls to Action

Interactive copywriters beware, your futures are in danger…or your life just got easier.

posted by: JvH
reactions (1)
12.12.09
Chrome

Chrome is Googles browser. Of course Google has done some great stuff in the past but why switch to a new browser when your current choise suits you fine? This ad explains the advantages in a cool way, you have to appreciate the effort and creativity it took to make it.

reactions (7)
02.12.09
Zarb

Zarb introduces anticyclical champagne drinking. Come again? Well, that’s drinking champagne at different times then tradition describes. Like everyday. So it doesn’t come in an everyday bottle. Let’s just say THEY took drinking bubbles to another level.

posted by: Harald
reactions (4)
12.11.09
Bring it to life

Imposing shots of men working hard to create the world. It shows that all men are like Hercules and it’s because of this that they deserve their damn beer when work is over. Isn’t that what a beer commercial is supposed to be like? Guinness and AMV BBDO London understand.

reactions (2)
31.10.09
The fly

Forget funky mobile guerrilla devices, flies are the new way to promote your brand. German book publisher Eichborn released 200 flies with a light banner on the Frankfurt Book Fair to promote their exhibition. Apparently no flies were harmed in this operation. Made by advertising agency Jung von Matt/Neckar.

posted by: bart
reactions (1)
05.10.09
++

Never underestimate the power..

[Maybe a bit late on this one, but felt like sharing it with you guys..]

posted by: Reuben
reactions (14)
18.09.09
Oh, brother

A weird and funny 2:20 long commercial for the Seat Altea XL, made by Atletico International from Barcelona. Strange furry animals are popular, just look at ‘Where the Wild Things Are‘ and the new dutch Vodafone commercials. The more love this one gets, the more he grows, luckily he can still fit into a Seat.

reactions (3)
16.09.09
Upgrade a stranger

Another one from Vodafone. This time it’s the online roll out of the Power To You Campaign, made by Achtung! On the site you see a live stream of random people, which you can upgrade with fancy prices. You can upgrade someone on Twitter too.

posted by: rocco
reactions (5)
13.09.09
Power To You

Check out these fresh Vodafone commercials, from their brand new agency They. Oh, and watch out, they are radically different.

posted by: rocco
reactions (10)
04.09.09
WWF 9/11 commercial

Lot of controversy going on about this commercial. What do you think – can you use 9/11 for this purpose?

posted by: rocco
reactions (1)
27.08.09
The Profiler

Famous Brussels just created this Facebook based campaign for Belgacom. You can browse through papervision style visuals, typical for you or your friends since they are based on profile keywords. Like the idea and execution, but the results are not that exciting.

posted by: rocco
reactions (1)
26.08.09
Michael Myers

Love the motivation behind these online ads for the movie ‘Halloween II’. “Everyone who uses the Web is unanimously tired of seeing them. With our goal to raise awareness for the film itself, we thought, why not have the main character, Michael Myers, kill the people in those ads?”.

posted by: JvH
reactions (3)
03.08.09
Longest videoclip ever

For the launch of Girls Love Dj’s newest compilation cd, Pool created the longest videoclip ever. Not only the music, but also the video makes you want to party.

posted by: arjan
reactions (6)
20.07.09
JOYRIDING

This week, everyone who spots Volkswagen’s special Polo, can stop it and take over. The driver with the most kilometres, keeps the car. You can follow the car online trough a livestream and a GPS map to make sure you Get That Polo! (done by us)

posted by: Daniel
reactions (6)
16.07.09
IAM1 AMS

Yes, we just talked about the London version, but when Nike portraits a few Amsterdam creatives, including NewWorkers, we have to post it. Mr. Nalden walks his Nikes through the tilt shifting city, introducing us to Mini Bar, La Melodia (check the soundtrack), Momkai (Harald looking sharp!) and HOTEL (Thijs was on vacation?).

reactions (0)
11.07.09
IAM1 London

We talked before about the IAM1 Journey stories on European creative revolutionaries. Now the London edition is online with a great dubtrack by Goldielocks that really fits the tilt-shift photography by the italian Sartoria team. They shoot in burst which results in a great style of videos. The Amsterdam edition is coming soon…

posted by: Harald
reactions (0)
08.07.09
the runner

Carl Rinsch and Big Lazy Robot made this impressive commercial, inspired by Nike. Their wish was “…to show off the nerve and spark and freshness of the city with the strength and power of modern sport competition, all in a whole 3d environment.” Also check the making of.

reactions (9)
02.07.09
Hot or Not?!

Select your favorite pit babe with the ‘Bavaria Zo Factor’ campaign. Packed with F1 race cars, beautiful ladies, explosions and smoke we had a lot of fun making this.

posted by: jort
reactions (10)
18.06.09
FIFA10

Pro Evo. I used to be a big fan of this football game series. But as I confessed last year, the EA Fifa series got me hooked again, after not playing it since ‘99. As it now turns out, the upcoming edition -Fifa 10- even made the super critical writers of Edge magazine switch sides. A 10 (!) page special on “the story behind how EA finally beat Pro Evo to create the best football game”.

posted by: Harald