I think it will be somewhere in between. The guys from Berg had a good example: http://www.ilovenewwork.com/2009/12/22/digital-magazines/ and ofcourse Wired has an opinion on it as well: http://www.nrcnext.nl/blog/2010/02/17/zo-ziet-een-tijdschrift-op-de-ipad-er-uit/

We at http://www.resoluut.com are working on magazines for iPad currently as well, can’t tell you more now, but keep you’re eyes open…

Came across this video a couple of months ago…
Mag+ from Bonnier on Vimeo.

I know this if off topic but I’m looking into starting my own blog and was curious what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100% sure. Any recommendations or advice would be greatly appreciated. Appreciate it