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	11.08.08 Pêche Noire Inspired by Nike and Loopwheeler, beat collective Pêche Noire ( Beau Love, Sotu the Traveller and Louis Bordeaux) held a studio session in dedication to the craftsmanship of how the Nike AW 77 sweater. Miktor & Molf made a videoclip for it. Download the track for free via the Appletree Podcast.
	The Loopwheeler
	posted by: Nalden
	filed under: music

reactions

16.08.08 radna ‘Inspired by Nike and Loopwheeler’ - inspired in what way? Does a Nike sweater contribute to better music? Does music need that? Or is it rather inspired by the money Nike is paying for this kind of branding? just curious :)
18.08.08 Nalden Inspired on the same way Run DMC was inspired when they made My Adidas ;)
19.08.08 radna I thought that My Adidas was there before Run DMC got sponsored by Adidas.. A video which is also branded (by Adidas) but that I like nonetheless is this one with Theo Parrish: http://www.youtube.com/watch?v=6dydtXJ94CE
19.08.08 Bob Mayata yeah that theo parrish one is nice. ‘hip hop-ers’ and brands like Nike and Adidas have gone hand in hand for years, but ‘inspired by’ might be pushing it.
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